Do meme ao mito: a novilíngua neofacista em análise

João Paulo Martins de Almeida; Maria Virgínia Borges  Amaral

Authors

João Paulo Martins de Almeida Grupo de Estudos em Análise do Discurso (GrAD/UFAL)
Maria Virgínia Borges Amaral

Abstract

This article focuses on the Brazilian neo-fascist discourse in its digital format, having the discursive genre meme as its scope. In order to investigate the object of such thesis, it is used the theoretical and analytical apparatus provided by the Theory of Discourse Analysis, affiliated with Michel Pêcheux (2014) and collaborators (AMARAL, 2007, ORLANDI, 1996, 1998, 2020; ZOPPI-FONTANA, 2018; PIOVEZANI, 2020). It is concluded that the meme emerges as a vehicle for social and political criticism, for the ludic, but also as a primordial source of dissemination of Brazilian far right and neo-fascist ideologies. It is analyzed that such extremist and neo-fascist ideology is viewed as a form of “newspeak”, in the manner Orwell (2009) conceived it, showcasing its own characteristics in its semantics, engendering meaning effects that are inscribed in the current political issue in Brazil.

Keywords: Fascism. Neofascism. Meme. Neofascist discourse. Religious discourse. Digital discourse. Jair Bolsonaro.

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Author Biographies

João Paulo Martins de Almeida, Grupo de Estudos em Análise do Discurso (GrAD/UFAL)

Doutorando em Análise do Discurso pelo Programa de Pós-Graduação em Linguística e Literatura da Universidade Federal de Alagoas. Pesquisador do Grupo de Estudos em Análise do Discurso (GrAD/UFAL). E-mail: joao.paulo_martins@hotmail.com. https://orcid.org/0000-0001-6306-7833.

Maria Virgínia Borges Amaral

Professora Titular da Universidade Federal de Alagoas; Doutora em Linguística/Análise do Discurso- pela Universidade Federal de Alagoas; Docente da Faculdade de Serviço Social, da Pós-Graduação em Serviço Social (PPGSS) e da Pós-Graduação em Linguística e Literatura (PPGLL). Líder do Grupo de Estudos em Análise do Discurso (GrAD/UFAL). Pesquisadora (PQ) do CNPq. E-mail: maria.virginia@fsso.ufal.br. https://orcid.org/0000-0002-6112-984X.