AI in media production
between creative automation, algorithmic personalization and informational justice
Abstract
Artificial intelligence (AI) is profoundly reshaping the processes of creation, distribution, and consumption of content within the media ecosystem. This article explores how AI affects journalistic, advertising, and audiovisual production by automating creative and operational tasks, personalizing content, and concentrating algorithmic power. Drawing on a multidisciplinary and critical approach, the analysis focuses on tools such as ChatGPT, DALL·E, deepfakes, and recommendation systems, while examining shifts in authorship, symbolic diversity, and cultural mediation practices. Ethical, legal, and political dilemmas are discussed, including algorithmic opacity, the spread of disinformation, and labor precarity in the media sector. The article concludes by proposing paths toward an ethical and democratic AI governance in media, grounded in transparency, plurality, and digital rights.
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