HYBRID STUDY OF DIGITAL ENTREPRENEURSHIP IN THE COVID-19 ERA
Palavras-chave:
Globalization, perception of utility and use of mobile Internet.Resumo
The objective of this work was to specify a model for the study of electronic consumption. An exploratory, cross-sectional and psychometric study was conducted with a selection of Internet users, considering their time of use. An associative perceptual structure was found between the usefulness of the technology and the effectiveness of the respondent, although the research design limited the results to the research sample, suggesting the extension of the work towards other cybernetic contexts.
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