Use of social networks as a strategy for the digital entrepreneurship

Abstract

Since the pandemic, there has been a significant increase in the number of digital entrepreneurs. The main objective of this research is to evaluate the point of view of current digital entrepreneurs and undergraduate students in business administration at a higher education institution about working in a virtual environment. Regarding the methodological aspects, interviews were conducted with digital entrepreneurs and a questionnaire was applied to the students to compare the expectations and reality of managing their own business on social media. This research is characterized as quantitative and qualitative because statistical and content analyses were performed based on the data collected. One of the results generated shows that, in the view of students, it is necessary to create a unique strategy for their own business, while for professionals it is important to adapt the strategy according to the social network to be used. Thus, it is concluded that to pursue a career in digital entrepreneurship, it is necessary to know how to deal with changes, know your work environment, master technology, be aware of criticism, have an understanding of human behavior, have the courage to create experiences and acquire know-how.