BRING YOUR OWN DEVICE (BYOD): QUAIS AS VANTAGENS E DESVANTAGENS QUE PODEM TER NAS ORGANIZAÇÕES NO CONTEXTO DE SEGURANÇA DA INFORMAÇÃO

Abstract

With the consumerization of TICS – Information and Communication Technologies is forcing organizations to adapt to new ways of operating in the market, in the face of an increasingly competitive market environment. In order to help organizations achieve their marketing goals, there is a tendency to consume computers that is revolutionizing the way organizations work. This trend allows the employee to work within the organization through their personal devices, which is known as BYOD (Bring Your Own Device). This concept has a positive impact on the results of organizations – mainly, with regard to the organizational climate –, but it also poses certain risks to the information security of these organizations. Based on this context, this research analyzed the main aspects related to security in computer networks with emphasis on the BYOD concept, highlighting the following question: what are the main advantages and disadvantages for information security of organizations that adopt the BYOD concept ? Regarding the objective of this study, the main characteristics related to information security in organizations were analyzed, with emphasis on the BYOD concept.

Keywords: Wireless networks, BYOD, mobility, devices, Organizational Climate. Information and Communication Technologies. Marketing Environment. Information security.