OS MEMES E O ENSINO DE LITERATURA: NOVOS MODOS DE SEDUZIR?

NOVOS MODOS DE SEDUZIR!?

Abstract

Abstract: This study focuses on the necessity of integrating e-literature - digital literature - in basic education, as a strategy of (re) approaching the student-reader who, for some time, has been breaching with the literary works that are interposed by the school programs. For this purpose, we problematize the use of literary memes as a seduction strategy to reach the reader who is even more connected, instigating new reflections and studies about the on possible classroom interventions. This is bibliographic research, also using instruments for building data from netnography, the observation in virtual environments, the selection, and analysis of digital files. Ins this study, we’re using as theoretical assumptions the studies by Lévy (1999, 2011), Lima (2014, 2017), Martins Ivanda (2006), Martins Aracy (2013), Perrone-Moisés (2016), among others. Using the memes, it is possible to invest in an intertextual reading proposal, interdiscursive and intersemiotic, expanding the repertoire of literature content based on the exploration of specific cultural objects.