Sustentabilidade e Consumo Consciente: Ação individual ou contextual?
DOI:
https://doi.org/10.47357/ufambr.v1i2.6900Palavras-chave:
Consumo Consciente, Consumo ético, SustentabilidadeResumo
A preocupação com o consumo sustentável é multidisciplinar e universal, seja pela ciência do ser humano acerca de suas limitações na obtenção de recursos ou pela consciência de que as tendências atuais do comportamento de consumo são insustentáveis. Existe na literatura uma variedade de termos e posturas relacionadas ao consumo consciente que podem induzir a confusão, dentre elas: consumo consciente, sustentável, verde, solidário, justo, ético, ecológico, que são expressões da mesma genealogia com sutis diferenças, evidenciando a incipiência do entendimento desta temática. A raiz do problema parece ser que não há consenso no entendimento do próprio ato de consumir, pois algumas posturas focam no consumo consciente como sendo centrado no indivíduo, enquanto outras reconhecem sua natureza coletiva e derivada da normatividade da sociedade circundante e induzida pelo contexto e convenções sociais. O propósito deste ensaio foi analisar estas questões, identificando as temáticas prevalentes sobre consumo consciente ou sustentável, identificando as visões individualistas e coletivistas e apontando os estudos acadêmicos relevantes e suas implicações.
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Referências
Adams, M., & Raisborough, J. (2010). Making a difference: ethical consumption and the everyday. The British Journal of Sociology, 61(2), 256–274.
AKATU. (2019). Consumo Consciente para um Futuro Sustentável. Retrieved September 1, 2019, from http://www.akatu.org.br/Temas/Consumo-Consciente
Anderson, W., & Cunningham, W. H. (1972). The socially conscious consumer. The Journal of Marketing, 23–31.
Arbuthnot, J., & Lingg, S. (1975). A comparison of French and American environmental behaviors, knowledge, and attitudes. International Journal of Psychology, 10(4), 275–281.
Balderjahn, I., Peyer, M., & Paulssen, M. (2013). Consciousness for fair consumption: conceptualization, scale development and empirical validation. International Journal of Consumer Studies, 37(5), 546–555. https://doi.org/10.1111/ijcs.12030
Banytė, J., Brazionienė, L., & Gadeikienė, A. (2010). Investigation of Green Consumer Profile: A case of Lithuanian market of Eco-friendly food products. Economics & Management.
Barnett, C., Clarke, N., Cloke, P., & Malpass, A. (2005). The political ethics of consumerism. Consumer Policy Review, 15(2), 45–51.
Barros, D. F., & Costa, A. M. (2008). Consumo consciente no Brasil: um olhar introdutório sobre práticas de resistência ao consumo por meio da análise do discurso do instituto Akatu pelo consumo consciente. Anais Do XXXII Encontro Da Associação Nacional de Pós-Graduação Em Administração. Rio de Janeiro, RJ, Brasil.
Bauman, Z. (1988). Sociology and postmodernity. The Sociological Review, 36(4), 790–813.
Bhate, S., & Lawler, K. (1997). Environmentally friendly products: factors that influence their adoption. Technovation, 17(8), 457–465.
Carvalho, B. L., Salgueiro, M., & Rita, P. (2015). Consumer Sustainability Consciousness: A five dimensional construct. Ecological Indicators, 58, 402–410.
Costa Pinto, D., Herter, M. M., Rossi, P., & Borges, A. (2014). Going green for self or for others? Gender and identity salience effects on sustainable consumption. International Journal of Consumer Studies, 38(5), 540–549.
D’Souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate Communications: An International Journal, 11(2), 162–173.
Daniere, A. G., & Takahashi, L. M. (1999). Environmental behavior in Bangkok, Thailand: a portrait of attitudes, values, and behavior. Economic Development and Cultural Change, 47(3), 525–557.
De Toni, D., Larentis, F., Mattia, A. A., Gilioli, R. M., & Milan, G. S. (2013). Consumo consciente e seus impactos sobre valor percebido e lealdade em produtos ecologicamente corretos: proposição e teste de um modelo teórico. Revista Gestão Organizacional, 6(2).
Elkington, J. (1998). Cannibals with Forks: the Triple Bottom Line of 21st Century Business. (New Society Publishers, Ed.), Conscientious Commerce. Gabriola Island: New Society Publishers. https://doi.org/0865713928
Elkington, J. (2013). Enter the triple bottom line. In The triple bottom line (pp. 23–38). Routledge.
Follows, S. B., & Jobber, D. (2000). Environmentally responsible purchase behaviour: a test of a consumer model. European Journal of Marketing, 34(5/6), 723–746. https://doi.org/10.1108/03090560010322009
Fontenelle, I. A. (2010). O fetiche do eu autônomo: consumo responsável, excesso e redenção como mercadoria. Psicologia & Sociedade, 22(2).
Fraj, E., & Martinez, E. (2007). Ecological consumer behaviour: an empirical analysis. International Journal of Consumer Studies, 31(1), 26–33.
Frankowska, A., Jeswani, H. K., & Azapagic, A. (2019). Environmental sustainability issues in the food-energy-water nexus in the UK vegetables sector: Energy and water consumption. Energy Procedia, 161, 150–156.
Gomes, G., Gorni, P. M., & Dreher, M. T. (2011). Consumo Sustentável E O Comportamento De Universitários: Discurso E Práxis! Revista Eletrônica de Ciência Administrativa, 10(2), 80.
Granzin, K. L., & Olsen, J. E. (1991). Characterizing participants in activities protecting the environment: A focus on donating, recycling, and conservation behaviors. Journal of Public Policy & Marketing, 1–27.
Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010). Going green to be seen: status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology, 98(3), 392.
Kramer, M. R., & Porter, M. (2011). Creating shared value. Harvard Business Review, 89(1/2), 62–77.
Kristensen, K., & Grunert, S. C. (1994). The green consumer: some Danish evidence. Xingxiao Pinglun, 138–145.
Kronrod, A., Grinstein, A., & Wathieu, L. (2012). Go green! Should environmental messages be so assertive? Journal of Marketing, 76(1), 95–102.
Kuhlman, T., & Farrington, J. (2010). What is sustainability? Sustainability, 2(11), 3436–3448.
Lacey, R., Kennett-Hensel, P. A., & Manolis, C. (2015). Is corporate social responsibility a motivator or hygiene factor? Insights into its bivalent nature. Journal of the Academy of Marketing Science, 43(3), 315–332. https://doi.org/10.1007/s11747-014-0390-9
Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence & Planning, 26(6), 573–586.
Liu, C., Valentine, G., Vanderbeck, R. M., McQuaid, K., & Diprose, K. (2018). Placing ‘sustainability’in context: narratives of sustainable consumption in Nanjing, China. Social & Cultural Geography, 1–18.
Maloney, M. P., & Ward, M. P. (1973). Ecology: Let’s hear from the people: An objective scale for the measurement of ecological attitudes and knowledge. American Psychologist, 28(7), 583.
Meneghetti, F. K. (2011). O que é um ensaio-teórico? RAC-Revista de Administração Contemporânea, 15(2).
Öberseder, M., Schlegelmilch, B. B., & Murphy, P. E. (2013). CSR practices and consumer perceptions. Journal of Business Research, 66(10), 1839–1851. https://doi.org/10.1016/j.jbusres.2013.02.005
Pedersen, L. H. (2000). The dynamics of green consumption: a matter of visibility? Journal of Environmental Policy & Planning, 2(3), 193–210.
Pepper, M., Jackson, T., & Uzzell, D. (2009). An examination of the values that motivate socially conscious and frugal consumer behaviours. International Journal of Consumer Studies, 33(2), 126–136.
Ramanaiah, N. V, Clump, M., & Sharpe, J. P. (2000). Personality profiles of environmentally responsible groups. Psychological Reports, 87(1), 176–178.
Ribeiro, J. de A., & Veiga, R. T. (2011). Proposição de uma escala de consumo sustentável. Revista de Administração, 46(1), 45–60.
Royal Society. (1997). Towards Sustainable Consumption: a joint statement by the Royal Society and the US National Academy of Sciences. 1997. Retrieved from https://royalsociety.org/~/media/Royal_Society_Content/policy/publications/1997/10193.pdf
Saha, M., & Darnton, G. (2005). Green companies or green con‐panies: Are companies really green, or are they pretending to be? Business and Society Review, 110(2), 117–157.
Saylan, C., & Blumstein, D. (2011). The failure of environmental education (and how we can fix it). Berkeley: Univ of California Press.
Schaefer, A., & Crane, A. (2005). Addressing Sustainability and Consumption. Journal of Macromarketing, 25, 76–92. https://doi.org/10.1177/0276146705274987
Sen, A. (2013). The ends and means of sustainability. Journal of Human Development and Capabilities, 14(1), 6–20.
Shaw, D., Grehan, E., Shiu, E., Hassan, L., & Thomson, J. (2005). An exploration of values in ethical consumer decision making. Journal of Consumer Behaviour, 4(3), 185–200.
Shaw, D., & Shiu, E. (2003). Ethics in consumer choice: a multivariate modelling approach. European Journal of Marketing, 37(10), 1485–1498.
Silva, M. E., de Oliveira, A. P. M., & Gómez, C. R. P. (2013). Indicadores de consumo consciente: uma avaliação do recifense sob a ótica do consumo sustentável. Revista Eletrônica de Ciência Administrativa, 12(2), 39.
Soper, K. (2007). Re-thinking theGood Life: The citizenship dimension of consumer disaffection with consumerism. Journal of Consumer Culture, 7(2), 205–229.
Southerton, D., Warde, A., & Hand, M. (2004). The limited autonomy of the consumer: implications for sustainable consumption. Sustainable Consumption: The Implications of Changing Infrastructures of Provision, 32–48.
Süle, M. (2012). Can conscious consumption be learned? The role of Hungarian consumer protection education in becoming conscious consumers. International Journal of Consumer Studies, 36(2), 211–220.
Szasz, A. (2007). Shopping our way to safety: How we changed from protecting the environment to protecting ourselves. U of Minnesota Press.
Tan, L. P., Johnstone, M.-L., & Yang, L. (2016). Barriers to green consumption behaviours: The roles of consumers’ green perceptions. Australasian Marketing Journal (AMJ), 24(4), 288–299.
Thompson, C. J., & Coskuner-Balli, G. (2007). Enchanting ethical consumerism: The case of community supported agriculture. Journal of Consumer Culture, 7(3), 275–303.
Veiga, J. E. da. (2010). Indicadores de sustentabilidade. Estudos Avançados, 24(68), 39–52.
Vining, J., & Ebreo, A. (1990). What makes a recycler? A comparison of recyclers and nonrecyclers. Environment and Behavior, 22(1), 55–73.
Willis, M. M., & Schor, J. B. (2012). Does changing a light bulb lead to changing the world? Political action and the conscious consumer. The ANNALS of the American Academy of Political and Social Science, 644(1), 160–190.
Zukin, S., & Maguire, J. S. (2004). Consumers and consumption. Annu. Rev. Sociol., 30, 173–197.
AKATU. (2019). Consumo Consciente para um Futuro Sustentável. Retrieved September 1, 2019, from http://www.akatu.org.br/Temas/Consumo-Consciente
Anderson, W., & Cunningham, W. H. (1972). The socially conscious consumer. The Journal of Marketing, 23–31.
Arbuthnot, J., & Lingg, S. (1975). A comparison of French and American environmental behaviors, knowledge, and attitudes. International Journal of Psychology, 10(4), 275–281.
Balderjahn, I., Peyer, M., & Paulssen, M. (2013). Consciousness for fair consumption: conceptualization, scale development and empirical validation. International Journal of Consumer Studies, 37(5), 546–555. https://doi.org/10.1111/ijcs.12030
Banytė, J., Brazionienė, L., & Gadeikienė, A. (2010). Investigation of Green Consumer Profile: A case of Lithuanian market of Eco-friendly food products. Economics & Management.
Barnett, C., Clarke, N., Cloke, P., & Malpass, A. (2005). The political ethics of consumerism. Consumer Policy Review, 15(2), 45–51.
Barros, D. F., & Costa, A. M. (2008). Consumo consciente no Brasil: um olhar introdutório sobre práticas de resistência ao consumo por meio da análise do discurso do instituto Akatu pelo consumo consciente. Anais Do XXXII Encontro Da Associação Nacional de Pós-Graduação Em Administração. Rio de Janeiro, RJ, Brasil.
Bauman, Z. (1988). Sociology and postmodernity. The Sociological Review, 36(4), 790–813.
Bhate, S., & Lawler, K. (1997). Environmentally friendly products: factors that influence their adoption. Technovation, 17(8), 457–465.
Carvalho, B. L., Salgueiro, M., & Rita, P. (2015). Consumer Sustainability Consciousness: A five dimensional construct. Ecological Indicators, 58, 402–410.
Costa Pinto, D., Herter, M. M., Rossi, P., & Borges, A. (2014). Going green for self or for others? Gender and identity salience effects on sustainable consumption. International Journal of Consumer Studies, 38(5), 540–549.
D’Souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate Communications: An International Journal, 11(2), 162–173.
Daniere, A. G., & Takahashi, L. M. (1999). Environmental behavior in Bangkok, Thailand: a portrait of attitudes, values, and behavior. Economic Development and Cultural Change, 47(3), 525–557.
De Toni, D., Larentis, F., Mattia, A. A., Gilioli, R. M., & Milan, G. S. (2013). Consumo consciente e seus impactos sobre valor percebido e lealdade em produtos ecologicamente corretos: proposição e teste de um modelo teórico. Revista Gestão Organizacional, 6(2).
Elkington, J. (1998). Cannibals with Forks: the Triple Bottom Line of 21st Century Business. (New Society Publishers, Ed.), Conscientious Commerce. Gabriola Island: New Society Publishers. https://doi.org/0865713928
Elkington, J. (2013). Enter the triple bottom line. In The triple bottom line (pp. 23–38). Routledge.
Follows, S. B., & Jobber, D. (2000). Environmentally responsible purchase behaviour: a test of a consumer model. European Journal of Marketing, 34(5/6), 723–746. https://doi.org/10.1108/03090560010322009
Fontenelle, I. A. (2010). O fetiche do eu autônomo: consumo responsável, excesso e redenção como mercadoria. Psicologia & Sociedade, 22(2).
Fraj, E., & Martinez, E. (2007). Ecological consumer behaviour: an empirical analysis. International Journal of Consumer Studies, 31(1), 26–33.
Frankowska, A., Jeswani, H. K., & Azapagic, A. (2019). Environmental sustainability issues in the food-energy-water nexus in the UK vegetables sector: Energy and water consumption. Energy Procedia, 161, 150–156.
Gomes, G., Gorni, P. M., & Dreher, M. T. (2011). Consumo Sustentável E O Comportamento De Universitários: Discurso E Práxis! Revista Eletrônica de Ciência Administrativa, 10(2), 80.
Granzin, K. L., & Olsen, J. E. (1991). Characterizing participants in activities protecting the environment: A focus on donating, recycling, and conservation behaviors. Journal of Public Policy & Marketing, 1–27.
Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010). Going green to be seen: status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology, 98(3), 392.
Kramer, M. R., & Porter, M. (2011). Creating shared value. Harvard Business Review, 89(1/2), 62–77.
Kristensen, K., & Grunert, S. C. (1994). The green consumer: some Danish evidence. Xingxiao Pinglun, 138–145.
Kronrod, A., Grinstein, A., & Wathieu, L. (2012). Go green! Should environmental messages be so assertive? Journal of Marketing, 76(1), 95–102.
Kuhlman, T., & Farrington, J. (2010). What is sustainability? Sustainability, 2(11), 3436–3448.
Lacey, R., Kennett-Hensel, P. A., & Manolis, C. (2015). Is corporate social responsibility a motivator or hygiene factor? Insights into its bivalent nature. Journal of the Academy of Marketing Science, 43(3), 315–332. https://doi.org/10.1007/s11747-014-0390-9
Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence & Planning, 26(6), 573–586.
Liu, C., Valentine, G., Vanderbeck, R. M., McQuaid, K., & Diprose, K. (2018). Placing ‘sustainability’in context: narratives of sustainable consumption in Nanjing, China. Social & Cultural Geography, 1–18.
Maloney, M. P., & Ward, M. P. (1973). Ecology: Let’s hear from the people: An objective scale for the measurement of ecological attitudes and knowledge. American Psychologist, 28(7), 583.
Meneghetti, F. K. (2011). O que é um ensaio-teórico? RAC-Revista de Administração Contemporânea, 15(2).
Öberseder, M., Schlegelmilch, B. B., & Murphy, P. E. (2013). CSR practices and consumer perceptions. Journal of Business Research, 66(10), 1839–1851. https://doi.org/10.1016/j.jbusres.2013.02.005
Pedersen, L. H. (2000). The dynamics of green consumption: a matter of visibility? Journal of Environmental Policy & Planning, 2(3), 193–210.
Pepper, M., Jackson, T., & Uzzell, D. (2009). An examination of the values that motivate socially conscious and frugal consumer behaviours. International Journal of Consumer Studies, 33(2), 126–136.
Ramanaiah, N. V, Clump, M., & Sharpe, J. P. (2000). Personality profiles of environmentally responsible groups. Psychological Reports, 87(1), 176–178.
Ribeiro, J. de A., & Veiga, R. T. (2011). Proposição de uma escala de consumo sustentável. Revista de Administração, 46(1), 45–60.
Royal Society. (1997). Towards Sustainable Consumption: a joint statement by the Royal Society and the US National Academy of Sciences. 1997. Retrieved from https://royalsociety.org/~/media/Royal_Society_Content/policy/publications/1997/10193.pdf
Saha, M., & Darnton, G. (2005). Green companies or green con‐panies: Are companies really green, or are they pretending to be? Business and Society Review, 110(2), 117–157.
Saylan, C., & Blumstein, D. (2011). The failure of environmental education (and how we can fix it). Berkeley: Univ of California Press.
Schaefer, A., & Crane, A. (2005). Addressing Sustainability and Consumption. Journal of Macromarketing, 25, 76–92. https://doi.org/10.1177/0276146705274987
Sen, A. (2013). The ends and means of sustainability. Journal of Human Development and Capabilities, 14(1), 6–20.
Shaw, D., Grehan, E., Shiu, E., Hassan, L., & Thomson, J. (2005). An exploration of values in ethical consumer decision making. Journal of Consumer Behaviour, 4(3), 185–200.
Shaw, D., & Shiu, E. (2003). Ethics in consumer choice: a multivariate modelling approach. European Journal of Marketing, 37(10), 1485–1498.
Silva, M. E., de Oliveira, A. P. M., & Gómez, C. R. P. (2013). Indicadores de consumo consciente: uma avaliação do recifense sob a ótica do consumo sustentável. Revista Eletrônica de Ciência Administrativa, 12(2), 39.
Soper, K. (2007). Re-thinking theGood Life: The citizenship dimension of consumer disaffection with consumerism. Journal of Consumer Culture, 7(2), 205–229.
Southerton, D., Warde, A., & Hand, M. (2004). The limited autonomy of the consumer: implications for sustainable consumption. Sustainable Consumption: The Implications of Changing Infrastructures of Provision, 32–48.
Süle, M. (2012). Can conscious consumption be learned? The role of Hungarian consumer protection education in becoming conscious consumers. International Journal of Consumer Studies, 36(2), 211–220.
Szasz, A. (2007). Shopping our way to safety: How we changed from protecting the environment to protecting ourselves. U of Minnesota Press.
Tan, L. P., Johnstone, M.-L., & Yang, L. (2016). Barriers to green consumption behaviours: The roles of consumers’ green perceptions. Australasian Marketing Journal (AMJ), 24(4), 288–299.
Thompson, C. J., & Coskuner-Balli, G. (2007). Enchanting ethical consumerism: The case of community supported agriculture. Journal of Consumer Culture, 7(3), 275–303.
Veiga, J. E. da. (2010). Indicadores de sustentabilidade. Estudos Avançados, 24(68), 39–52.
Vining, J., & Ebreo, A. (1990). What makes a recycler? A comparison of recyclers and nonrecyclers. Environment and Behavior, 22(1), 55–73.
Willis, M. M., & Schor, J. B. (2012). Does changing a light bulb lead to changing the world? Political action and the conscious consumer. The ANNALS of the American Academy of Political and Social Science, 644(1), 160–190.
Zukin, S., & Maguire, J. S. (2004). Consumers and consumption. Annu. Rev. Sociol., 30, 173–197.
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2019-12-12
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Carmona, L. J. D. M., & Bacinello, E. (2019). Sustentabilidade e Consumo Consciente: Ação individual ou contextual?. UFAM Business Review - UFAMBR, 1(2), 89–107. https://doi.org/10.47357/ufambr.v1i2.6900
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