Retorno de investimento social - Sroi e sua relação com a teoria Shareholder – capitalismo

Abstract

This study examines the relationship between Social Return on Investment (SROI) and Shareholder Theory within the context of contemporary capitalism. SROI is a methodology that evaluates the social, environmental, and economic value generated by organizational actions, going beyond traditional financial returns. In contrast, Shareholder Theory, proposed by Milton Friedman, focuses exclusively on maximizing shareholder profits. Stakeholder Theory, however, broadens this perspective by considering the interests of all parties involved, including communities and the environment. Integrating SROI with the Stakeholder approach proposes a more sustainable business model that balances economic and social objectives. This combination promotes social responsibility, transparency, and strengthens organizational reputation. SROI enables companies to justify social investments and gain a deeper understanding of the total value created, engaging various audiences and encouraging ethical management. Thus, businesses and civil society organizations can align profit strategies with actions that promote collective well-being, contributing to a fairer and more sustainable development. The study emphasizes the need to rethink the role of companies by adopting an integrated vision that values both financial return and social impact.