Uso de cremes clareadores da pele negra em sociedades africanas: um desafio para preservação, conservação e afirmação da autoestima dos africanos.

Abstract

Use of skin lightening creams on black people in African societies: A challenge for the preservation, conservation and affirmation of self-esteem among Africans. This research analyzes Africa, but with emphasis on the sub-Saharan or black region. The use of lightening creams has harmful consequences, such as the inferiorization of the original African identity and biological consequences (skin cancer), according to experts in the pharmaceutical industry. Therefore, black African societies must return to their origins and put their hands on their conscience. You know that creams reinforce the denial of self-esteem in black people, that is, they must be proud of their black skin, affirming their original melanin. Nowadays, industrial cosmetics have become fashionable for black people, under the pretext of showing off the privileged white race in front of black people. According to experts in the pharmaceutical industry, creams have harmful consequences, such as the inferiorization of the original African and biological identity. Black Africa must return to its origins, that is, it must be proud and assert its original melanin. To this end, the conservation and preservation of its original identity can stand shoulder to shoulder and face the phenomenon of globalization with determination. Its general objective is to reflect on the use of skin lightening creams for black people in sub-Saharan Africa. Specific objectives: To describe the history of the use of skin lightening creams in sub-Saharan African society, to elucidate the main cause of the origin of the phenomenon and to propose solutions to improve awareness among people with black skin.