The online sales

as an economic alternative for an Otomí community (México)

Abstract

Catastrophic events can also result in opportunities to develop skills if the purpose of the actions is taken into account. The COVID-19 pandemic brought with it the adaptation of ways of working, relationships, and even living. And just as it had economic scopes that affected several businesses, others facilitated the transition to online sales, where several artisan communities have been participating. The following paper is based on community management work and action research, in which teenagers from an Otomí community, resident in Mexico City, participated in the online sale of textile handicrafts as an economic alternative to confinement. The aim was to identify street vending skills, use ICT (Information and Communication Technologies) on everyday bases, to develop online sales skills. The fieldwork was remote to safeguard the health of each person, this shows that relationships and these types of projects can be carried out under this modality, involving other strategies and instruments. Finally, we intended to highlight research that expands the field of Psychology by covering sociocultural theory, while describing the reality that migrant indigenous communities live in terms of housing conditions, difficulty finding job opportunities, and development.