DISSONÂNCIA DIGITAL:

O CHOQUE ENTRE CORPOS REAIS E A PERFEIÇÃO NAS MÍDIAS SOCIAIS

Abstract

From the perspective of the Theory of Social Representations and Cognitive-Behavioral Theory the objective was, considering the Brazilian reality, to analyze the representations of the ideal/perfect female body propagated on social media and highlight possible impacts on women's mental health. Content analysis was used based on the collection and categorization of comments on publications on the profiles of two digital influencers on digital social media. The comments were categorized as beauty, body or mental health. It was observed that concepts and standards of beauty and ideal body have been changing, preserving frustration in the face of inadequacy to the current norm, leading to the perception of bodies as objects of consumption that can be controlled, labelable, and educable. It was highlighted that when a woman perceives herself to be outside the ideal standard, dysfunctional beliefs and thoughts can be activated, causing psychological suffering and potentially leading to the development of mental disorders. Future studies may include transsexual women, international influencers and different psychological approaches.